Editing is more than fixing grammar and punctuation

Editors do more than fix your grammar and punctuation.

Before submitting her promo for a local paper, a client asked me to review what she’d written.
(Business name has been changed.)

Are you feeling stressed and need some time out to relax?
Do you find it hard to get a proper night sleep?
Are you struggling to get out of bed to start your day?
Do you lack the energy you once had when you were younger?
Do you suffer from chronic pain?
Do you find your body is unable to keep up with your current lifestyle?

Stop Suffering – call us today and book in for your Complimentary Health Assessment (valued @ $80) and walk away with some great tips to get yourself back on track and living life to the full (no obligation to book further appointments). So what have you got to lose? Better health?

 Our teams of experts offer you guidance, support, advice and most importantly – motivation – to help you achieve the results you want!

 Have you tried our Fitness Classes – Pilates, Boxing Fitness, Functional Fitness. We cater for all ages and fitness levels.

 If you prefer to exercise in the comfort of your home – why not purchase one of our “Home Fitness Packs” starting from $80. There is no need for expensive home gym equipment!!!

 Do you have Type II Diabetes?

 Why not join us at our next Type II Diabetes Education program commencing 13th July. It is a 4 week program that shows you how to make positive changes in your current lifestyle to better manage Diabetes and we will also give you the tools and knowledge you need to take control of your Diabetes – and take control of your life.

 Want more information about our Fitness Classes and upcoming workshops? Join our mailing list, phone or email us.

 

 

Here’s how it read when I sent it back.

Are you feeling stressed and need some time out to relax?
Do you find it hard to get a proper night’s sleep?
Are you struggling to get out of bed to start your day?
Do you lack the energy you once had when you were younger?
Do you suffer from chronic pain?
Do you find your body is unable to keep up with your current lifestyle?

 Stop suffering – call the team at Northside Health Fitness and Rehabilitation today and book in for your complimentary Health Assessment (valued at $80). You’ll walk away with some great tips to get yourself back on track and living life to the full (no obligation to book further appointments). So what have you got to lose? Only better health.

 All of us at Northside are experienced and qualified experts. We offer you guidance, support, advice and most importantly – motivation – to help you achieve the results you want!

 Come and try our fitness classes – Pilates, Boxing Fitness, Functional Fitness. We cater for all ages and fitness levels, and you’ll benefit from the fun and motivation that come with exercising in a group.

 If you prefer to exercise at home, purchase one of our Home Fitness Packs starting from $80. There is no need for expensive home gym equipment!!! And we’ll make sure you know how to use the pack so that you will get fabulous results. 

 Do you have Type II Diabetes?

 Join us at our next Type II Diabetes Education program commencing 13 July. It’s a 4-week program that shows you how to make positive changes in your current lifestyle to better manage diabetes. We will also give you the tools and knowledge you need to take control of your diabetes – and take control of your life.

Want more information about our fitness classes and upcoming workshops? Join our mailing list, phone or email us.

 Editors are far more objective about your writing than you are:

we can see both the ‘big picture’ and the details,

and look at your work from the readers’ point of view.

Some tips:

Always have an ‘outsider’ review your writing before you publish.
A trusted colleague can do that for you, but you’ll be even more confident that your writing is clear, engaging and sharp after a review by an editor.

Did you know that an editor can make such a difference to your writing?

More editing tips available at Perfect Pages.

Desolie Page, Accredited Editor
Perfect Pages
sharpening your writing
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10 thoughts on “Editing is more than fixing grammar and punctuation

  1. Having recently experienced the Midas touch of an editor I can wholeheartedly recommend, not so much the importance of engaging one, but the absolute necessity of employing one – as so eloquently illustrated above 🙂

    1. Lovely to have you drop by, Linda, and to share your experience with your editor.

      I think I might steal your ‘Midas touch’ description 🙂 as I try to convince non-writers who have to write (as Sally said in her comment) that editors do add value to their work.

      Thanks, Linda, and I hope you continue to enjoy working with your editor.

  2. Great comparative example Desolie, as it’s actually not so easy to explain the benefit of what you do.

    The benefit of an editor is not to be underestimated, particularly for budding writers wanting to show case their writing capabilities.

    I really like your blog, there’s always little pearls of wisdom.

    All the best

    1. Thank you so much, Catherine.

      Editing is certainly a skill that is best demonstrated, rather than explained. I recently followed a twitter debate about whether editors should receive credit by authors in their books. One of the most interesting comments was about how can readers actually know what the editor had contributed.

      So glad you enjoy reading these blogs – I’ll do my best to provide more pearls – Baroque, of course.

      Thanks again for your support and appreciation.

  3. I really love seeing the example of what you’ve done Desolie. I particularly like that you’ve improved it yet with only minor tweaks so it still maintained the writer’s words and “voice”. Thanks for sharing.

    1. Thanks Suellen.

      So many writers are worried that an editor will change their voice, but an experienced editor knows how to make sure it still ‘sounds like me’ (as one client commented).

  4. I so agree Sally, showing by example is often the only way to get clients to understand the value in using a professional writer/editor. Shame we can’t see them side by side to ‘spot the differences’ my scrolling finger is exhausted!

    Great article
    Thanks
    Kate

  5. I like seeing comparison examples like this, Desolie. I’m not writer and value the demonstration of what you do, how you support the non-writer who must exist in this world of words ;-). This post helps highlight the expertise of editors and ‘sharpeners’ such as yourself!
    Thanks for a great example!

    1. Thanks, Sally.

      It’s often easier to show what I do rather than trying to explain.

      And it can be quite surprising how simple the changes need to be to turn ordinary writing into memorable writing.

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