It seems to me that everyone in business is being told to write… write articles, blogs, ebooks… anything and everything.
Yes, it’s a great way to raise your profile and increase awareness of your product or service.
BUT you want your writing to attract customers, not send them away.
Here’s my first comment about what readers want:
Your readers’ first impression of your writing is visual. They won’t be too inclined to read if all they see is big chunks of text.
- So break up your text.
Consider using headings, consistent paragraph spacing, lists, bullet points, indents…
These all create lots of white space that will encourage your reader to feel this will be easy to read,
rather than putting it into the ‘do later’ basket.
Take a wander through my blogs – you’ll find more tips to help you write with your readers as your top priority.
What have been your experiences with documents that have been too hard to read?
Contact me for help to sharpen your writing, and to have the confidence your writing is clear, engaging and sharp.