Find out why I encourage writers to focus on readers rather than the writing. As well, I give you a number of other ways that make your writing easy to read. After all, we write for a reason, and we don't want our documents sitting in someone's 'read when I get around to it' basket.
There's nothing worse than losing your reader. You risk losing their business, or perhaps they won't fully understand your message. Learn some basic things you can do that will help your readers enjoy your writing, understand your message and take the action you want them to.