Browsing All posts tagged under »writing for your readers«

Using headings in nonfiction writing

February 16, 2016


Using headings in your nonfiction writing helps both the writing and the reading processes.

Notes on DL brochures

September 16, 2014


Originally posted on Practical Copywriting Tips:
An easy way so see DL. A client asked me to edit a brochure and suggest a format. Once I saw what the brochure was for (promoting a course to time-poor execs) I suggested ‘DL’ format. So what the hell is DL? Swim Communications puts it very well. In…

Tips for clear, engaging, sharp writing.

August 22, 2013


I prefer 'show and tell' rather than giving wordy explanations. Enjoy these examples (with very brief comments) of simple ways you can sharpen your writing - and that will please your readers.

Oops! In the wrong place

February 11, 2013


Misplaced words and phrases can give the wrong message. Enjoy this collection of 'danglers'.

You didn’t proofread? What were you thinking?

January 16, 2012


In my humble opinion, not proofreading a novel before publication damages the reputation of both the author and the publisher. Does the same principle apply to your business writing?

Technical writing for non-technical readers – keep it simple!

October 22, 2011


Sharing your technical information with non-technical readers presents challenges. These tips will help you write a clear, engaging and sharp document.

Writing sharpeners – keeping readers engaged

July 11, 2011


'Just write the way you speak.' Not always good advice! Use these writing tips to keep your writing clear, engaging and sharp.


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