September 16, 2014
Originally posted on Practical Copywriting Tips:
An easy way so see DL. A client asked me to edit a brochure and suggest a format. Once I saw what the brochure was for (promoting a course to time-poor execs) I suggested ‘DL’ format. So what the hell is DL? Swim Communications puts it very well. In…
August 22, 2013
I prefer 'show and tell' rather than giving wordy explanations. Enjoy these examples (with very brief comments) of simple ways you can sharpen your writing - and that will please your readers.
February 11, 2013
Misplaced words and phrases can give the wrong message. Enjoy this collection of 'danglers'.
January 16, 2012
In my humble opinion, not proofreading a novel before publication damages the reputation of both the author and the publisher. Does the same principle apply to your business writing?
October 22, 2011
Sharing your technical information with non-technical readers presents challenges. These tips will help you write a clear, engaging and sharp document.