Another insight from the talented Paul Hassing.
You see, we word-nerds learn a lot about all sorts of things.
A small-business client sent me a photo of herself posing with staff and colleagues at an industry function.
She asked if and how the shot could be used on her website.
After examining it, here’s what I said:
Normally, pics like these bore readers to tears (so I advise ditching them).
This photo, however, is unusually well executed.
So, the questions are, will your website’s target audience:
- Know who these people are?
- Be impressed?
If 1 and 2 are YES, you could use the pic as is, with no copy at all.
If 1 is NO but 2 is YES, you’ll need to identify the people by name, title and organisation for optimal effect.
You could do this the usual way (i.e. via a caption) but it might be a bit long given the number of people in frame.
Alternatively, you could embed these…
View original post 156 more words