Group shots

Another insight from the talented Paul Hassing.
You see, we word-nerds learn a lot about all sorts of things.

Practical Copywriting Tips

group team photo shot corporate business All together now …

A small-business client sent me a photo of herself posing with staff and colleagues at an industry function.

She asked if and how the shot could be used on her website.

After examining it, here’s what I said:

Normally, pics like these bore readers to tears (so I advise ditching them).

This photo, however, is unusually well executed.

So, the questions are, will your website’s target audience:

  1. Know who these people are?
  2. Be impressed?

If 1 and 2 are YES, you could use the pic as is, with no copy at all.

If 1 is NO but  2 is YES, you’ll need to identify the people by name, title and organisation for optimal effect.

You could do this the usual way (i.e. via a caption) but it might be a bit long given the number of people in frame.

Alternatively, you could embed these…

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