Browsing All posts tagged under »writing for your readers«

Notes on DL brochures

September 16, 2014

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Originally posted on Practical Copywriting Tips:
An easy way so see DL. A client asked me to edit a brochure and suggest a format. Once I saw what the brochure was for (promoting a course to time-poor execs) I suggested ‘DL’ format. So what the hell is DL? Swim Communications puts it very well. In…

Tips for clear, engaging, sharp writing.

August 22, 2013

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I prefer 'show and tell' rather than giving wordy explanations. Enjoy these examples (with very brief comments) of simple ways you can sharpen your writing - and that will please your readers.

Oops! In the wrong place

February 11, 2013

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Misplaced words and phrases can give the wrong message. Enjoy this collection of 'danglers'.

You didn’t proofread? What were you thinking?

January 16, 2012

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In my humble opinion, not proofreading a novel before publication damages the reputation of both the author and the publisher. Does the same principle apply to your business writing?

Technical writing for non-technical readers – keep it simple!

October 22, 2011

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Sharing your technical information with non-technical readers presents challenges. These tips will help you write a clear, engaging and sharp document.

Writing sharpeners – keeping readers engaged

July 11, 2011

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'Just write the way you speak.' Not always good advice! Use these writing tips to keep your writing clear, engaging and sharp.

Stylish writing

March 18, 2011

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Wouldn't we all like to be known for our stylish writing? These simple steps help you become a stylish writer ... your readers will love you for it.